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Recommended Local SEO Strategies for 2016

The results of the 2016 Quantitative Local SEO Ranking Factors Study were presented recently, helping marketers and business owners to better target their optimisation resources.

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Experts Discuss Impact of Google's New Paid Search Layout on SEO

Recently, Google decided that for desktop users around the world, up to four paid ads will appear at the top of the page of search results, instead of on the right-hand side.

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Google Reveals Keys to Google My Business Ranking

Google has updated and expanded their Google My Business help page, 'Improve your local ranking on Google'. 

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Blog Key to Website Marketing Success

Writing regular blog posts is critical to the success of website marketing for your business. They offer a double-edged sword effect that can be instrumental in driving more traffic to your website and consequently more enquiries, bookings or sales.Double-Edged Sword Effect

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NZ AdWords Companies 'Clipping the Ticket'

We've all heard of it and many of us have tried it - Google AdWords! New Zealand is literally swarming with new and developed digital marketing companies, many of whom offer Google AdWords services. This typically involves the set up and management of Google AdWords (also known as CPC or PPC marketing) campaigns.

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Changes to AdWords Likely to Hit DIY AdWords Users

Google has just released confirmation that it will soon stop showing Ads on the right hand side of the Google search results. There has lot been questions about the effectiveness of Ads that appear to the right of the organic search results. By far the majority of online users click on the 3 Ads that appear at the top of the search results.

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Importance of Quality SEO Content Writing

Importance of Quality SEO Content Writing. Up until this year, dozens of New Zealand SEO specialists were generating excellent Google rankings for their clients through relatively simple search engine optimisation methods.

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