Internet users can leave your website without buying or signing up for a number of reasons. Maybe they needed to do more research. Maybe their WiFi stopped working, Maybe they just wanted to think about it.
With Google Remarketing you can re-target these users and bring them back to your site. If you're not doing remarketing, you're missing out.
Display Remarketing offers a wonderful means to catching those users who visited your site, but didn’t quite convert. It’s very likely that you’ve seen Google Remarketing in action before when visiting an online store and then subsequently seeing ads for the specific products you were looking at, on other websites.
We design, set-up and manage this type of advertising for New Zealand businesses promoting everything from tourist activities to property management. Typically a re-targeting display advertising campaign has a high level of conversion due to the level of accuracy that can be achieved.
HOW DOES IT WORK?
Google Remarketing allows visitors to your website to be ‘tagged’ in various ways using cookies. For instance when adding a product to your shopping cart on an ecommerce site, we may decide to tag you with a cookie which details the product you have added to your cart. If you then abandon the cart process we can then intelligently display ads to you on various Google partner sites, encouraging you to return to complete the purchase of that item.
Alternatively, we may choose a simpler level of tagging, based purely on visits to your website. For instance if a visitor views 3 or more pages of your website and then leaves, we can display Ads to them profiling your website and encouraging them to return.
The possibilities and the complex levels of Google Remarketing tagging are vast. Our Remarketing specialists are here to plan, design, build, launch and manage your remarketing campaigns.
GOOGLE ANALYTICS REMARKETING
Google Analytics remarketing works in a similar fashion to regular Google remarketing with one key difference - this method uses data from Google Analytics which presents an entirely new range of options beyond the page on which the user landed/left your website.
Analytics remarketing allows us to target segments such as those who spent a certain amount of time on the site, by bounce rate, or the number of pages per Visit allowing us to only remarket to those who have shown a genuine interest rather than those who have simply visited a particular page.