Link building Higher Rankings = More Traffic = More Sales Link Building is perhaps the most important aspect of SEO, one that is either misunderstood or carried out with poor effect. Today, more and more companies are doing the on-site optimisation well (ie. Meta tags, headings and keyword rich copy), so link building is becoming the key differentiator in the eyes of the search engines. Far too many websites are positioned lower than the 1st page of the search results for the most relevant and highly searched keyword phrases that relate to their products or services. Quite incredibly, most of the website's owners aren't actually aware of this. On-site optimisation will only take your website so far. It may enable it to rank highly for one keyword phrase, but not all of them. Link building is the only way to make strides towards the top of the search rankings. Right and wrong way to build links It is important to note that 20 - 30 relevant links from industry related websites have a greater effect on the ranking of your site compared to hundreds of poor quality links. Anchor text links It's a fact that anchor text links carry far more weight than just web address or company name links have. Anchor text links enable a website to rank higher in the search results for a specific keyword phrase. It is important that when building anchor text links that a variety of anchor text is used. The search engines like to see a natural accumulation of links into a website. Write Ahead, unlike many other SEO companies that build links, will solely focus on anchor text links, where possible. This means that you are getting far superior links and results in the same time as someone building poor quality, non-anchor text links. Why building links on a monthly basis is important It is important that links be obtained in an organic manner, so as to keep within Google's algorithm. By having links coming into your targeted pages each month, your rankings will continue to climb beyond your competitors. Directing hundreds of links into a site over 2 days is unnatural and can cause your rankings to drop considerably for specific keyword phrases, or your website to be thrown out of the rankings altogether. Write Ahead link building methods
Link building is the process of building quality internal and external links within and to your website with the objective of improving your organic rankings in the search engines.
Why link building is so important
Links should be obtained in a natural manner and from content-related websites that are based in the same country that a business is trying to target.
A large percentage of businesses that offer SEO as a service approach it in a manner that is ineffective and/or potentially detrimental to a website. These businesses offer 200 - 1000 directory links, which are accumulated in an automated fashion. It's these businesses that charge lots for achieving very little in minimal time.
* One way links
* Blog guest posts
* Article marketing
* Quality directory submissions
* Reciprocal links
Meta page title creation
Write Ahead will assess your website's products and/or services. We will then research and identify the most highly searched keyword phrases that relate to each of your website's pages and create the appropriate Meta page title for each. Meta page descriptions also included.
Keyword-rich copy
Write Ahead will research and identify the most highly searched keyword phrases that are relevant to each web page and create new copy or amend existing copy to include these on each page. These keyword phrases will be strategically distributed in web copy in order meet Google's algorithm guidelines.
Our approach
Listen to your online objectives and how quickly you'd like to meet them.
Assess your new or existing website and establish what needs to be done in order to meet your objectives.
Identify the competiveness of your market and devise an effective strategy that will enable your website to gain greater exposure than your competitors.
Implement the necessary SEO strategies and ensure they are completed within the required timeframe.
Monitor your website's Google rankings and update these via the appropriate documentation.
Communicate all Google ranking movements on a regular basis. This includes any suggestions and/or recommendations for the benefit of your website.
