It is estimated that 43% of internet searches are seeking local products and services. A whopping 74% of local searches are conducted on mobile devices. This represents a wonderful opportunity for small businesses.
Whether you're a motel, dentist, plumber, furniture store or restaurant, it's imperative that you have a strong Google Maps or Places presence in order to capture those looking for local businesses like yours.
Of all online searches conducted today, 47% of them are seeking local products and services. If you own a website, it's probable that your local market is highly important to you. Gone are the days of people using Yellow pages (book and online directory) to find local businesses. Google is the one and only directory you need.Whether you're a motel, plumber, accountant or cafe, Write Ahead can ensure you capture your local market by ensuring that your Google Maps (or Google Places) listing appears higher in the search results than your competitors. Local search SEO is part of Write Ahead's SEO services. We create, verify and optimise Google My Business listings for clients, as well as claim ownership of listings through Google for those who don't have login access to their listing.
First we’ll connect and discuss your online objectives and identify the most relevant and competitive search queries within your local market. Our SEO company will then best utilise these on your Google My Business listing and website.
If you offer a service or sell products, then you'll need a Google My Business listing. Currently there is a 3 pack of Google Maps listings that appear on page 1 of Google for common search queries online. These listings are considered to be the most important, trusted and best converting listings on page 1 of Google.
Creating a Google My Business listing is simply not enough, particularly if you wish for it to rank ahead of your competitor's listings. Our Tauranga SEO services specialist will optimize your listing to help improve its visibility.
Citations are defined as mentions of your company name and address on other web pages. An example would be having a listing on a directory like Yellow pages. Citations are a essential component of the Google local search ranking algorithm.
Google considers user reviews of your business as a major influencing factor of your local search rankings. Reviews on TripAdvisor, directories and on your Google My Business listing are essential for gaining local search prominence.
If your website is to rank well in Google Maps then it will need to confirm to Google that it is relevant to local search queries. If you do a search for SEO Tauranga you'll see that www.writeahead.co.nz comes up first in Google Maps.