Search engine optimisation, better known as SEO, is driven by ever-changing search engine algorithms, from social influence to local search relevancy.
It requires an eye for detail and a sound understanding of the latest strategies required to generate success from it. When someone searches for something online, Google attempts to display the most relevant, trusted/authoritative and informative pages at the top of its search results pages.
By having your website optimised for search queries relative to the services or products that you offer, there's a very good chance that you'll get the first bite at the cherry (i.e. rank higher than your competitor's websites).
Many website owners believe in the 'build it and they will come' theory when it comes to a website. Having a modern website with all of the trimmings will help convert your visitors into paying customers, however if no one can find it online, it's worthless to you. Consequently, you will miss out on traffic, enquiries, sales, bookings and business to your competitors.
Unfortunately, most web design companies in Tauranga and throughout New Zealand don't include SEO as part of the actual website build. They either don't have the expertise to carry it out, or they're simply doing what good web designers do - build websites.
Competition among websites exists in every industry online, some more than others. By getting Write Ahead to fulfil your SEO requirements, you ensure that your website gets the leap on your competitors.
THE DOUBLE EDGED SWORD EFFECT
When we implement SEO processes, we don’t just look at it from a Google perspective. We are equally focused on improving the visitor experience as much as increasing your website’s authoritativeness in the eyes of Google. This could involve changes to your navigation menu, breaking up text with appealing images or bullet points, adding calls to action, as well as other improvements that will assist with more interaction and conversions. At the end of the day, we want people to find your website and then act on your information once they get there. We have your best interests at heart.
Nearly all of Write Ahead's SEO work is generated through referrals. During our initial conversation we will listen to your current and future online objectives. We will then assess your website and carry out an SEO health check. From this, we will provide you with a tailored SEO proposal which we recommend based on your website's SEO requirements and your level of competition.
Once we've identified all of the important keywords that relate to each of your target pages, we will generate a report that includes each of these and will physically check and document your rankings alongside each keyword. This report, along with Google Analytics report, provides us with the ultimate measuring stick for which us and our clients can establish the effectiveness and success of our SEO strategies.
One of Write Ahead's key strengths is identification of the search terms (keywords) that relate to the products and services that feature on all key pages on your website. We use specific keyword research tools and analyze keywords being used by competitors and relevant businesses both in NZ and overseas to ensure the most important keywords are being targeted and incorporated into your website.
Once we've developed an SEO plan and carried out all reserch, we will then implement all required on-site search engine optimisation strategies. This will include improvements to Meta tags, body text, headers, image alt text, site speed internal linking structure, social connections. On-site SEO is part of our initial SEO work as well as our tailored monthly SEO maintenance plans.
More often than not, when a website is built it is not structured appropriately for the search engines. Write Ahead is equally focused on driving traffic to your website as well as making it as user-friendly and ensuring it stand the best chance of converting visitors into customers. Structural improvements include changes to navigation menu, content and page setup and other essential aspects of your site.
Here at Write Ahead we are confident about what we do. We have generated success for every client for over 6 years. We like to build confidence in our clients so therefore give you 100% control. We won't make you sign a contract and we only recommend SEO strategy plans based on our expert observations. We allow you to make monthly results-based decisions about continuing to use our SEO services.
Links are an essential part of SEO and a website's ability to generate trust and authoritativeness in the eyes of Google and consequently improve your organic search rankings. We focus on internal linking as well as 100% natural external link building by way of directories. We also put in place a plan for our clients to generate links through their own connections.
Reporting is what allows us to provide our clients with documented analysis of results achieved from our SEO services. These reports are monthly or as frequent as required and include keyword rankings reports and Analytics reports that include visitor data from all traffic sources and that offer comparisons with previous periods.