seo copywriting

content is king

Whilst images, videos and graphics provide the wow factor on websites, content (also known as copy) is the single most important aspect of SEO and your ability to generate maximum online visibility.

Engaging, informative and persuasive copy that is also well-constructed can also convert website visitors into paying customers.

Write Ahead writes new content and re-writes existing content for clients that is aimed towards both your visitors and the search engines.

get in touch today

Do you need quality content for your website that engages and entices readers and grabs the attention of Google?

Tauranga SEO Copywriter Write Ahead specialises in writing new content as well as re-writing existing content for websites in a variety of online industries throughout New Zealand. Best of all, we write it with both your readers and the search engines in mind.

WRITE AHEAD – the name speaks volumes

Here at Tauranga Copywriting agency Write Ahead, our point of difference is that our small team consists of a qualified Journalist and experienced blog writer who also understand SEO. This combination is hugely powerful. In fact, it’s this combination of complementary skills that formed the business name WRITE AHEAD.

There are just two things that matter with a website – getting people to it and convincing them that what you have is right for them. Both of these things are ultimately achieved off the back of quality SEO copywriting.

Having the right keyword-focused copy and the right amount of it on your website helps improve your website’s topic authoritativeness in the eyes of Google, consequently improving your Google organic search rankings for keywords relative to your business.


We will first discuss your business philosophy and market objectives to establish an appropriate SEO copywriting solution. We’ll cast our trained eyes over your site’s existing copy and absorb useful aspects of this to craft new, fresh SEO content for your site.

Keyword Research

Before writing the content for your website, we will first identify all of the most important target keywords (search queries) that relate to each page on your website. This will help ensure that your copy is strategically structured around these keywords. It will give each page the best chance at ranking top on Google organic search for these keywords.  



Dave graduated as a Journalist in Wellington in 1995. Since then he has worked or contributed to several newspapers including the Evening Post, Hutt News, BOP Times, Manukau & Papakura Couriers, Hauraki Herald, Thames Star, Paeroa Gazette and Waihi Gazette. He became a freelance Journalist in 1999. 

He started writing for the online space in 2003 and hasn't looked back. Having read books like 'Web Copy That Sells' and other inspirational pieces, Dave has quickly established himself as one of New Zealand's top website copywriters. He produces a nice flowing writing style that engages, informs and convinces and his strong knowledge of search engine optimisation (SEO) ensures that all of the content he writes is quickly picked up by Google and pushed towards the top of the rankings.


Sue is a copywriter for the web with a background in landscape planning and policy. With a love of language, and skills in research, analysis and communication, Sue enjoys helping companies craft their stories into compelling blogs, articles and other digital content. 

Sue has written hundreds of quality blog articles and created the content for various key pages for Write Ahead's clients. Her grasp of website copywriting and understanding of search engine optimisation makes Sue a wonderful asset to the team.

some of our clients

what our customers say

With the help of Write Ahead, our two business websites Design Juice and The Vinyl Room have both had great increase in visits, thus resulting in more enquiries for Design Juice and more sales for The Vinyl Room. Our enquires for Design Juice are consistent and impressive. I have been using Write Ahead for our clients and constantly recommend and refer Write Ahead to businesses needing SEO assistance . I don’t think any business can not afford to have SEO on their websites it is a sales tool that is hugely important in todays business environment.
We recently had Write Ahead start looking after our Google Adwords campaigns which has not only left me with more time to focus on business development but has proven to be just as efficient and successful as the SEO work they do for us. Hand in hand, the SEO work and the Google AdWords campaign management - I cant recommend their services highly enough, not to mention the cost difference from Auckland based companies that provide similar industry services. Thanks to Write Ahead our business is continually growing due to the great online presence
Write Ahead was recommended to me by another SEO specialist, who said that they were the best he had found. I certainly agree with this statement and have found Dave’s search engine optimisation knowledge and expertise throughout our working relationship to be second to none. He is an absolute pleasure to work with, quick to respond to emails and able to simplify (what I find to be) a complex process. I continue to recommend Dave to other business owners who (like me) are impressed by his prompt, efficient service which is measurable and well executed. Thank you Dave for your work and efforts, we have noticed a significant increase in business through our website that has more than covered your fee.
Candle Creations first engaged Write Ahead in 2010 resulting in a significant increase in traffic to our website. Importantly, it was quality traffic bringing about a fantastic improvement in sales. We will keep using Write Ahead as we continue to grow & expand our business as Dave’s work can be directly correlated to our sales growth. I have no hesitation to recommend Dave & Write Ahead to anyone wanting to improve their website performance.